PowerUp Cookies Policy

At PowerUp, we use cookies and similar tracking technologies to operate our website, improve your gaming experience, and understand how you interact with PowerUp Casino. This Cookies Policy explains what cookies are, how we use them, and the choices you have regarding their use when you visit PowerUp Casino.com. By continuing to use our services, you agree to our use of cookies as described below.

What Are Cookies

Cookies are small text files that are stored on your device — computer, tablet, or mobile phone — when you visit a website. They allow us to recognize your device, remember your preferences, and deliver a more personalized experience each time you return to PowerUp Casino. We also use similar technologies such as web beacons, pixel tags, and local storage, which we refer to collectively as "cookies" throughout this policy.

Why We Use Cookies

We use cookies for a variety of purposes essential to running PowerUp Casino securely and efficiently. Our goal is to ensure that every visit to our platform is smooth, safe, and tailored to your needs.

  • We use cookies to keep you securely logged in during your PowerUp login session, so you don't need to re-enter your credentials every time you navigate the site
  • We remember your language, currency, and regional preferences to display the correct version of our platform
  • We analyze how you use our casino games, live casino sections, and sportsbook to improve our offering
  • We use cookies to detect and prevent fraud, unauthorized access, and other security threats
  • We measure the performance of our promotions, including our welcome package and reload bonuses, to ensure they function correctly
  • We support the functionality of our PowerUp app and mobile web experience across different devices

Types of Cookies We Use

Essential Cookies

These cookies are strictly necessary for PowerUp Casino to function. Without them, core features such as account registration, secure login, and processing deposits or withdrawals would not work properly. Essential cookies cannot be disabled through our cookie settings because they are fundamental to delivering our services to you.

Performance and Analytics Cookies

We use these cookies to collect information about how visitors interact with our website, including which pages are visited most often, how long users spend browsing our slots and live casino sections, and whether any error messages appear. This data helps us optimize the layout and content of PowerUp, including improvements to our search functionality for power up slots, live dealer games, and sportsbook markets.

Functionality Cookies

Functionality cookies allow us to remember choices you make, such as your preferred currency, language, or display settings, so that your experience feels consistent every time you return. These cookies also support features like remembering whether you've applied a power up promo code or interacted with our loyalty program, including the Level Up Game and Achievements system.

Advertising and Targeting Cookies

We work with third-party partners, including our affiliate program 1UpPartners, to deliver relevant advertising both on and off our platform. These cookies help us measure the effectiveness of our marketing campaigns and ensure that promotional content, such as offers related to our welcome bonus or free spins, is shown to the appropriate audience. We do not use these cookies to target individuals who have opted out of marketing communications.

Third-Party Cookies

Some cookies on PowerUp Casino are placed by third-party service providers rather than by us directly. These include payment processors that support our deposit and withdrawal methods, game providers such as Pragmatic Play, Evolution, and NetEnt whose content is embedded on our platform, and analytics or marketing partners who help us understand traffic patterns. We do not control these third-party cookies directly, and we encourage you to review the privacy and cookie policies of these providers for further information.

How Long Cookies Remain on Your Device

Cookies used across our website fall into two general categories based on duration:

  • Session cookies, which are temporary and are automatically deleted once you close your browser
  • Persistent cookies, which remain on your device for a set period, or until you manually delete them, and are used to remember your preferences across multiple visits, including keeping you signed in for a faster PowerUp casino login experience

Managing Your Cookie Preferences

We give you control over how cookies are used when you visit our platform. Most web browsers allow you to manage cookie settings through their preferences menu, where you can choose to block, delete, or receive alerts about cookies. Please note that disabling certain cookies may affect the functionality of PowerUp Casino, including your ability to remain logged in, access certain promotions, or use features within our app.

You can typically manage cookies through the following actions in your browser settings:

  • View which cookies have been stored and delete them individually
  • Block third-party cookies while allowing first-party cookies from PowerUp Casino.com
  • Set your browser to notify you whenever a new cookie is placed
  • Delete all cookies when you close your browser session

Cookies and Our Mobile App

If you access our services through the PowerUp casino app rather than a browser, similar tracking technologies may be used to remember your login details, preferences, and activity within the app. We apply the same standards of transparency and control to app-based tracking as we do to cookies used on our website.

Cookies and Responsible Gambling Tools

We also use cookies to support responsible gambling features, such as remembering self-exclusion settings or deposit limits you have set on your account. These cookies help ensure that safety tools you activate continue to function correctly each time you log in to PowerUp.

Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or our own data practices. Any changes will be posted on this page, and we encourage you to review this policy periodically. Your continued use of PowerUp Casino after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have any questions about how we use cookies or wish to learn more about our data practices, please reach out to our support team. We are available 24/7 via live chat or by email at support@PowerUp Casino.com. For formal complaints regarding data handling, you may also contact us at complaints@PowerUp Casino.com, and our Complaints Resolution Committee will respond within 10 days.